Shopee announces caramel mutt as its new mascot


Shopee announces caramel mutt as its new mascot

by Alana Santos

Shopee has announced Shopito, a caramel mutt, as their newest mascot.

Shopito is present throughout Shopee, whether in games, campaigns, Pets Products and on the blog. The mascot aims to help consumers in a fun and caring way about the main products and offers.

Who is Shopito?

Some say that the caramel mutt dog is the best representative of Brazilian charisma. Therefore, we can say that Shopito is the personification of Shopee on four legs: he is affectionate, warm, stylish, humorous and friendly!

Imagine that faithful friend who will always be there, ready to help you and also to play non-stop. No matter what you need at the moment, the Shopito caramel dog will always be by your side.

Plus, he’s perfect to be Shopee’s mascot. A true best friend who wants the best for you, sniffs out the best coupons, likes news, and is always on top of Shopee deals.

The arrival of Shopito is a new beginning for customers to discover great deals, tips on their favorite products, coupons, and of course, have fun with Shopee’s various Rewards and Games.

Why is Shopito a caramel mutt?

Just as mutts are a fun and agitated mix, just like the Brazilian, Shopito also has the same characteristic traits of a good caramel puppy.

After all, caramel dogs are considered official members of millions of families, in addition to being almost like a brand of Brazil.

It is worth remembering that Shopee has different mascots in each country.

Pets Products

Along with the announcement of the new mascot, Shopee announced an action focused on pet products.

The campaign will be held between April 6th and 10th on a special page with various types of pet merchandise. Among the offers available, customers will be able to purchase food, accessories, clothes, toys and other items on sale with discounts of up to 30%. Each day a collection will be highlighted — among the most sought-after products are collars, beds and hygienic rugs.

Next Thursday (7) at 20 pm, a live broadcast from Shopee will be held to introduce the new mascot and some products that will be available on the platform. The live will be led by influencer Gabe Zanqui.

Adoption and donations

In addition, Shopee will carry out campaigns to encourage the adoption of dogs and donations to the NGO Anjos de Patas, which rescues and rehabilitates street animals. The brand will also have canine influencers who will publish content about the action.

We offer a wide variety of products from Brazilian sellers in more than 30 categories, and the pet category continues to grow in the number of orders. We created this campaign to further connect our users and brands by offering a safe, easy and fun shopping experience.”, commented Felipe Piringer, responsible for marketing and strategy at Shopee.

The campaign is being carried out during Abril Laranja, a month of mobilization in the prevention of cruelty to animals.

More details can be found at official blog from Shopee.

Source/Credits: Tecmundo.

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