A 2.90 euro bill for cappuccino and brioche. The sting is served: “This is how we absorb the increases”

ANCONA – Restaurateurs and bartenders are forced to keep a balance between the price increases of raw materials and super bills. And now the sting is served. There Breakfast based on brioche and cappuccino can splash up to 2.90 euros, pizza with beer can even reach 24 euros. But if there are those who adjust the prices of the lists, there are also those who, on the other hand, try to absorb the increase in costs internally so as not to penalize the customer. But the blanket is too short. Revenues drop. And the only strategy to be put in place to stay on the threshold of positive balance sheets, which applies to everyone, is to avoid energy waste and minimize consumption.

The settlements

All with calculators in hand and down to do the calculations. The operators of the administration sector have never been engaged in calculations and percentages as at this time. The crisis triggered by the significant rise in costs has forced companies to review the prices of products at the counter. Not everyone, however, has chosen this path. In fact, there are those who preferred to keep prices unchanged, but with a settlement that inevitably looks within the company. In short, a rather uneven situation, the result of prudent reasoning on the part of entrepreneurs. «We have not touched up anything – says Simone Boari of Rosa Food -, inflation affects everyone. And penalizing customers automatically means putting oneself out of the market ». So everything as before. “It being understood that we work with less than 20% of receipts compared to the pre-covid period” points out Boari.

The increases

At the restaurant La Botte, on the other hand, the owner Gianfranco Filonzi was forced to review the menu list: «From May 1st – he says – we will change the prices: let’s say by 20%». So if before for a pizza and a beer it took about 20 euros, from next month the cost would become 24 euros. Then there are those who preferred to go to a lighter position: “We have increased the prices of coffee and pastries by 10 cents,” says Massimo Paci of Moldavia. So the coffee from 1.10 euros reaches 1.20, the cappuccino from 1.50 euros to 1.60 and the pastas from 1.20 euros to 1.30. «In part we try to absorb the costs internally – explains Paci – and in part we try to recover something by increasing the selling prices. The 8% increase, however, is as insignificant for the customer as it is for us “.

The savings

The alternative to the increase in price lists, then, is only one: to avoid waste and contain consumption. «We try to be careful of everything – says Michele Zannini of Caffè Giuliani -. If before we kept the pizzeria oven on until midnight, now not anymore. Unless there is enough turnout to justify its operation. The same goes for refrigerators and freezers ». Measures that are not absolutely decisive, but that somehow help companies to sustain themselves in a rather difficult moment. «There is little to do – comments Paci – unfortunately we are unable to lower the energy consumption of our business. We need the lights. And we have gone from an average bill of 2,500 euros per month to 5 thousand ».
The figures are staggering. “In practice, the cost of an extra worker,” specifies the owner of Moldova, to give a sense of how much the expensive bills weigh. Fortunately, Easter is upon us, and despite the light wallets, it promises to be a busy weekend. «For Sunday they are already full – confirms Filonzi -. It is true that people are very careful about spending, but it is the first unrestricted Easter in two years now. And there is a certain enthusiasm ». The hope is that the long Easter bridge will be useful for operators to take a breather.


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